June 1998 – Waterbridge Inc.
TORONTO - Traditionally there were certain household items coveted
by the wealthy as status symbols. The functional plate warmer was
one of these luxuries. The original plate warmer was designed in France
in the late 1940's and manufactured in the State of New York. Its
popularity grew when word spread that every Christmas, King George
the sixth requested hundreds of plate warmers as Royal Christmas gifts.
His gifts traveled to the shores of North America where this serving
tradition was born.
It later became chic among the Hollywood set to have a plate warmer
at barbecues. Over time the plate warmer was a mainstay item for
several high-end catalog houses.
This Spring, North Americans will be able to continue this tradition
when Waterbridge of Ontario, Canada brings the Waterbridge Plate
Warmer to stores across Canada and the United States.
"I first got the idea for manufacturing and marketing the
plate warmer when a relative had asked last Christmas where she
might find something to warm-up plates" says Suzanne Keating.
The Waterbridge Plate Warmer is a heating pad controlled by a thermostat
that slowly heats up to fifteen plates in approximately 25 minutes
to a comfortable temperature of 150 degrees Fahrenheit.
"A primary rule in culinary art is that hot food must be served
on hot plates. When food cools off it begins to set. Its appearance
becomes less attractive and appealing to the eye and flavor is not
accented to its full height." Says well-known chef Ron Kaleniuk,
author of the best selling Simply Delicious Cooking Series.
The plate warmer can be used with all fine bone china, patterned,
metal based trim, glass and ceramic plates. The Waterbridge Plate
Warmer features a protective insulating pad that enables the warming
pad to sit on any counter top including the dining room table.
The Waterbridge Plate Warmer's stain guarded slipcover is easy
to remove and available in assorted styles and fabrics including
Waverly .
Waterbridge is an Ontario Canada based company founded in 1994
to develop and market household specialty products.
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